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Wednesday, June 7, 2006 04:06 am

The Ruby Red cocktail

More proof that the rich are truly different – and weird

It’s time to take another peek into the Lifestyles of the Rich . . . and Cranky. Most of us rubes have no idea how difficult it is to be rich. The demands are crushing, because one is always expected to live up to, well, expectations. Take the simple act of ordering a drink. You and I would take a stool and say, “Gimme a beer” or, on a special occasion, “I feel like a nice Chardonnay tonight.” If you are Mr. Rich E. Rich, however, you must show more discernment, refinement, savoir-faire, and — how shall I put it? — wealth. Yeah, that’s it: wealth. Luckily, the Reserve Club, a trendy spot in downtown Chicago, has come up with just the libation for the hoity-toity set to order: the Ruby Red. It’s a delightful blend of Grey Goose vodka, Hpnotiq, Pama pomegranate liqueur, a splash of Dom Perignon champagne — and, to top it off, a 1-carat, grade-A ruby. Yes, a real gem of a cocktail. You can enjoy a Ruby Red martini for just $950 — per glass. The club manager, who invented the Ruby Red, says he was trying to come up with something memorable for his elite clientele. “Dom Perignon champagne added a certain je ne sais quoi, while using the Grey Goose vodka brought a smooth and silky kick,” he twittered. And, of course, the ruby brought the “wow” factor into play — and brought the price up. So far, he’s sold three Ruby Reds, including one to a twentysomething free-spender who was out to impress a first date. The club also offers a ruby-less Ruby Red for only $120 — but that would be so, so common. He’s sold none of those.
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