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Wednesday, Jan. 24, 2007 01:57 am

Green threads

Plenty of places to find fashionable clothing made from organic brands

art3801
Edun burst onto the fashion scene with organic-cotton clothes and a commitment to fair wages and healthy working conditions for its workers.
PHOTO BY JEAN-FRANCOIS CARLY
Untitled Document Where can I find fashionable clothing brands that use organic materials?

Increased environmental concerns worldwide have not escaped the notice of the fashion industry, which has been fast incorporating organic materials into its designs. Materials such as hemp and bamboo are coming on strong, but organic cotton is by far the fabric of choice for most green clothing designers. According to Organic Exchange, a nonprofit committed to expanding the use of organically grown fibers, global retail sales of organic-cotton products increased from $245 million in 2001 to $583 million in 2005. The problem with traditional cotton — by far the most used clothing fabric in the world, constituting a $300 billion global market — is that producers use liberal amounts of insecticides, herbicides, and synthetic fertilizers to grow it. Analysts estimate that cotton crops use about one-quarter of all of the agricultural insecticides applied globally each year. According to the U.S. Environmental Protection Agency, seven of the top 15 pesticides used on U.S. cotton crops are potential or known human carcinogens. In light of such problems, choosing organically grown alternatives may be one of the best things consumers can do to help the environment. Luckily, many designers are using such materials to great effect in their newest lines. Examples include Kelly B Couture, Xylem, Turk + Taylor, Blue Canoe, Stewart + Brown, Armour Sans Anguish, Ecoganik, NatureVsFuture, EcoDragon, Gypsy Rose, Maggie’s Organic, Two Star Dog, and Enamore, all which are making waves in fashion circles with their cutting-edge clothing designs crafted from materials grown without harmful synthetic chemicals. Big players such as Levi Strauss, Victoria’s Secret, Esprit, Patagonia, and Timberland are also increasingly offering organic cotton products. Singer Bono, along with his wife, Ali Hewson, and designer Rogan Gregory, launched their Edun brand in 2005, offering organic-cotton T-shirts and sweatshirts made in Tunisia and Peru. A key part of Edun’s mission is fair wages and healthy working conditions for garment workers in developing countries. Some online retailers featuring hip clothing made from organic materials include such upstarts as ShopEnvi, Bamboo Styles, and Grassroots Natural Goods and better-known outlets such as Gaiam. Even Wal-Mart and Target are now stocking wide ranges of organic cotton clothing. To find other organic-clothing retailers, the online repository of all things green, EcoMall, offers an impressive listing of sources for a wide range of cool, green-friendly garments on its clothing page. Another Web site, EcoBusinessLinks, provides a listing on its Natural Clothing Retailers Page. Meanwhile, the nonprofit Organic Consumers Association has launched “Clothes for a Change,” a campaign to pressure major clothing retailers and manufacturers to wean themselves off traditional cotton- and petroleum-derived polyesters and start using more organic materials. Another key element of the campaign is to educate consumers about the benefits of clothing made from organic materials.
For more information: Gaiam, www.gaiam.com; EcoMall, www.ecomall.com/biz/clothing.htm; EcoBusinessLinks, www.ecobusinesslinks.com; Organic Consumers Association Clothes for a Change Campaign, www.organicconsumers.org/clothes/.
Send questions to Earth Talk, care of E/The Environmental Magazine, P.O. Box 5098, Westport, CT 06881 or e-mail earthtalk@emagazine.com.
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