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Thursday, March 1, 2012 03:53 am

MINI-MARKETING

Traveling out of Springfield?

As you go, why not take a mini-brochure about Springfield with you?

Representatives of the Citizens Club of Springfield, Springfield Chamber of Commerce and government officials recently unveiled a mini-brochure to encourage businesses to come to Springfield.

Bob Gray, president of the Citizens Club of Springfield, said that the mini-brochure, or palm card, will serve as a marketing tool for people outside of Springfield to better understand the business opportunities that Springfield offers.

“The purpose of the business-card-sized folded mini-brochure is to empower every citizen of Springfield anywhere in the world to sell Springfield as a place to start a business or move a business to,” Gray said. “The palm card adds a somewhat minor, but quite unique, addition to the significant economic development activities going on in Springfield and the chamber.”

The mini-brochure features a theme of “Springfield- The Middle of Everywhere” and includes a variety of information about Springfield including universities and medical facilities in the area.

The Greater Springfield Chamber of Commerce paid $700 to print 10,000 mini-brochures, which will be available through the Citizens Club, the Chamber of Commerce and possibly other locations, such as the Abraham Lincoln Capital Airport.
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