How shopping locally can help you and your community
Today’s consumers have more shopping options at their disposal than they did in years past. Though the Internet may put the world at one’s fingertips, more and more shoppers are discovering that buying locally makes for a superior shopping experience.
The benefits associated with shopping locally are many, and the following are just a few reasons why shoppers may want to look no further than their own communities when planning their next shopping excursions.
Keeps money in the local economy Locally owned businesses often put a larger share of their revenue back into their communities. Small business owners may be more inclined to employ local residents, giving more people in the community solid employment. Business owners may reach out and support other neighborhood efforts, such as fundraising initiatives for charities and schools. By shopping at local stores, you have a hand in supporting these efforts as well.
Save money When factoring in travel time and the cost of fuel, shopping locally makes more sense than driving to a faraway mall. In addition, repeat customers who establish a rapport with a local business owner may find that such owners are more inclined to price match or work with loyal customers to find lower prices through suppliers.
Diversify your home and lifestyle Shoppers who prefer more unique styles may find local businesses cater to their needs better than large chain stores. Larger retailers offer the same products to customers regardless of where those customers live, so a person in California may be decorating his or her home with the same furnishings as a person in North Carolina. But local shops tend to produce more unique items that are not available nationwide.
Promote entrepreneurship Small businesses are an essential element to the country’s economic growth. By shopping locally, consumers are showing their support for this important segment of the national economy.
Help establish local pride Independent shops contribute to the fabric of a community and what makes it special and unique. Tourists and other visitors will be much more inclined to remember a local shop rather than a big chain in a particular neighborhood. When travelers want to get a feel for a community, they seek out small, local stores that are much more likely to stock a high percentage of locally-sourced goods.
Attract other businesses Private and public sector businesses tend to gravitate around anchor stores. Should a local store be successful, banks, restaurants, salons and other businesses may move in as well.